Authority and credibilitytheSKImag runs the biggest magazine ski test program in the Southern Hemisphere and one that outstrips many Northern Hemisphere magazines, despite the differences in market size. This has helped us stamp authority all over our test program and this works its way into related equipment content, like our boot reviews or our coverage of accessories like goggles and helmets. Readers accept and appreciate the technical authority of theSKImag.
Our authority also goes deep when it comes to destination information – theSKImag’s team of writers and photographers travel with a brief to find the information that matters most to readers; the inside information on the snowfields of Australia, New Zealand and the world beyond.
Here’s a glimpse of some of our content for 2008 – there’s more, which we’ll be happy to reveal to you in person.
No 13, ‘Ski tests and buyer’s guide’
- Ski tests
- Boot buyer’s guide
- Outerwear and accessories
- Ski town low down
- Destination reports – Australia, New Zealand and the globe
No 14, ‘Travel Issue’
- Gear and ideas for getting beyond the resort boundaries
- Outerwear and accessories
- In season review as only theSKImag can
- Destinations on and off the beaten track (where to go and how to get there)
Jim Darby Editor
theSKImag will be published twice in 2008: April and July. It will be A4 size, perfect-bound and printed on high quality paper using the latest print and pre-press technology to maintain uncompromising print standards.
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